Marketing Analysis and Planning
In this seminar on Marketing Analysis and Planning we discuss and demonstrate how to estimate the structure of consumer preferences using conjoint analysis. If in the strategic plan, the business firm chooses to employ a product differentiation strategy, the question then turns on how to implement this choice. In order to be successful, the strategy must determine the product attributes including perceptual dimensions that are important in the mind of the consumer. Conjoint analysis allows the business firm to map the structure of consumer preferences in such a way that we can predict the likelihood that a given consumer will purchase a product with given attributes and the given price at which the product will be sold when matched against the products (and their attributes and prices) sold by the competition.
The Boston Forecasting Research Institute, Forecasting, Economic Forecasting, Macroeconomic Forecasting, Business Forecasting, Forecasting for Business, Business Planning, Strategic Planning, Business Analytics, Marketing Analytics, Predicitve Analytics, Forecasting Research, Budgeting for Business, Financial Planning for Business, Optimal Budgeting for Business